Modernizing Dairy Farm: A Production Mode Analysis
Appearing livestock modernity due to a greater dependency on the market and actions follows the capitalistic logic of production. This study focuses on the mode of production in developing dairy cattle in the modernity era. Data collection was carried out through observations, recordings, and deep interviews for key informants using the snowball technique. The data were compiled in forms of field notes and audio records transferring into written transcription. Those data were then analyzed using thematic analysis. This study found out that the forces of production in dairy farms are based on simple technology, and subsistence needs orientation. Also, this study becomes aware of the social relations of production in dairy farms are based on a low division of labor and combine morality and rationality based on production organizations. Thus, the mode of production of dairy farming is a non-capitalistic. This research contributes to the modernization theory that the modernization process is not always displayed by changes from non-capitalistic to capitalistic modes of production. It is expected that dairy farming is no longer considered a side job, but is a promising and attractive job for the younger generation. Thus, this condition encourages the emergence of young breeders who certainly have better abilities than the current breeders. The increasing entrepreneurial spirit of farmers, it is expected to have an impact on increasing income and employment. Production mode also plays an essential function to assist in increasing output per labor unit. Labor productivity is projected to rise through innovation and technology.
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