The Development of Training Model Based on Theory of Planned Behavior and Willingness to Behave Higienic Practices for The Food Handler at Foodcourt Baseball in Unesa Surabaya

Abstract

Training is not always change the personal behavior. According to the theory of planned behavior (Ajzen, 2005), the behavior intention is influence by three factors including the attitude, the subjective norms and the perceived behavior control (PBC). Willingness is the independent concept of the presumption behavior and influenced by intention as well. The aim of  this study was to develop training model based on the theory of planned behavior and and willingness to higienic behavior for the food handler at foodcourt Baseball in Unesa Surabaya and implementation analysis of the development of training model. The development of the training model is using preliminary investigation phase, design phase and implementation. Partial Least Square (PLS) was performed. The effectiveness of training model was analyzed by using t test with two paired samples (paired t - test). The result of food handlers hygienic behavioral analisys showed: PBC had contributed the most to the intentions through the willingness to behave hygienic practices, compared to the contribution of the attitude, subjective norm and PBC directly against the intention. These results could be used to develop a model of training for food handlers at the venue. The training was significantly effective (paired t test, p <0,05) in increasing the knowledge, practicing the hygienic behavior, attitude, subjective norm, PBC, intention and willingness of hygienic behavior of food handlers. The practicality of evaluation model was obtained by instructor assessment activities in very good result (88,42), 96% of trainees could participate well, and 89% of trainees responded well to the training. This training model was effectively proven to be used in increasing the intention of hygienic behavior of food handlers.