Formulation Model of Power Based Technopreneurship in the Digital Technology Era

- Elyta, - Martoyo, - Herlan


The advancement of digital technology today has driven innovation in various aspects, including small and medium enterprises (SMEs) related to cybersecurity. The formulation of this problem is how to develop a manpower-based technopreneurship model by looking at the use of technology in empowering innovative resources. This research aims to analyze how to design a power-based technopreneurship formulation model in the era of digital technology. This research analyzed the literature using analytical techniques from journals and related news about energy-based technopreneurship in the digital technology era. This study indicates that power-based technopreneurship in small and medium enterprises is motivated to develop their business to take advantage of the times accompanied by advances in digital technology. This rebuilds the understanding of power-based technopreneurship in the era of digital technology to strengthen the business and potential of existing resources through technological updates that generate economic benefits. This condition shows a reference that contains considerations in the business environment in technological competition, especially in the international field. The results of this study indicate that there are three potential strength-based technopreneurship, namely thread starter, private message, transactions via virtual accounts (internet banking), delivery services, and “UKM Go Digital.” The first challenge in strength-based technopreneurship is cybersecurity with solutions, namely mapping threats, strengthening laws, and maintaining good coordination between institutions. The second challenge is a global competition with solutions, creating innovations, adopting products by local companies, and making policies according to the government’s competitive environment.


Digital Technology, technopreneurship, power

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